OK, only the rapper will pimp it to the moon ? slice up the leather to slip in five flat screens for his megawatt audio-visual power station, slip in low rider coils and do an Xibit and replace the already significant wheels with 26-inch monsters and rubber bands.

But for the rest, they'll take it like it is ? it's good enough just like that. BMW's 750Li is a monster ? especially in white.

I'm not too sure about the nip and tuck ? is it really an improvement? It seems this one's been adapted to another stylist's even pursuits rather than moving forward like perhaps it should have. No, I don't reckon it's an improvement ? it's more of a sideways step.

Beyond that, what else is there to moan about besides some of the abovementioned types may insert a chauffeur in the drivers' seat and luxuriate in the cavernous rear compartment of BMW's entry-level stretch limo? This car should be driven before it's driven in.

Never mind its awesome 6.3-second 0-100 on the reef, nuclear in-gear acceleration and great handling for a car this size ? the only thing that competes is a Quattroporte ? but this car spoils the driver far more at the wheel than sitting in the back seat checking out the Business Day.

Walk up to it key in pocket, and it unlocks itself as you reach out for the door handle, which you must still pull and yank the door open and make the effort to pour your bulk into the driver's seat.

From there, press the start button, flick the steering mounted lever into gear with as much effort as you indicate, press the pedals and turn the wheel where appropriate. The rest ? all of it ? seven does for you: from releasing the park brake to switching on the lights and wipers and dimming the mirror. And only if any of that is really necessary.

And if tuning the radio on the iDrive (don't know why they never switched to the superior operating system in the 5-series when they rehashed the seven, though) or the steering switches is still too much effort, you need just thumb the voice activation switch and order it what to do, like you just did your directors in the boardroom.

No, 750Li has it all and then some ? it's not overly expensive and undercuts that million buck mark some politico-business people fear is not worth crossing in fear of trade union reprisal by some R140 000, which will get you a Mini for your daughter for the balance...

Oh, yes, that fat cat back seat can fit three across if you want to leave it to the kids, who'll be quite comfortable in the stone age cave sized leather trimmed cabin. But if you really want to leave the cockpit to Jeeves, it's quite cool in there for you too.

That's a lie, it's bloody marvellous in there, especially if you tick some of the options or let it get a bit Individualised, but is it really good enough for your driver?

Suppose if you drive a traffic-ridden route, then yes ? get him part-time. But when you don't have to, drive it yourself. It's a typical BMW, built to drive, so drive it...