Lexus has handed over the keys to a rather special Lexus NX 300h to a customer in Italy.
The customer in question, Aldo Pirronello, becomes the owner of the one-millionth premium car powered by a combination of petrol and electric motors since Lexus introduced hybrids to its range in April 2005.
Tokuo Fukuichi, President of Lexus International, said: "We have set ambitious environmental goals for 2050. The popularity of the hybrid technology worldwide is extremely important for us to achieve those goals. I'm extremely happy that over one million customers worldwide have put their faith into our Lexus hybrid line-up."
Hybrid power is seen as a key short-to-medium-term solution within the automotive industry for cutting dependency on fossil fuels and for lowering exhaust emissions while alternative powertrain technologies, including full electric and hydrogen fuel cell systems, come on line.
California may be the Toyota Prius capital of the world, but when it comes to premium hybrids, Europe is Lexus' biggest market. Nearly two-thirds of all Lexus cars sold on the continent are hybrid and that percentage jumps to 95 percent when only Western Europe is considered.
Of the part he played in helping Lexus hit the one-million hybrid mark, Pirronello said: "This is my first Lexus. I chose this brand because I really value it. I was surprised to hear that I was the buyer of the 1 000 000th hybrid Lexus, and I am honoured to celebrate this important milestone with Lexus."
And in South Africa? Well, Lexus SA says it has sold more than 1100 hybrids, with hybrid versions of the RX proving the most popular.