BMW has unveiled a new limited edition bicycle, the Cruise M, which was inspired by its latest premium sports-car.
The all-new M2 is expected to keep BMW's production lines very busy over the coming months, such is the anticipated demand.
However, for those who don't have the financial flexibility to cover the car's premium price-tag, the company wheeled out a bicycle inspired by its latest "M" car and one that promises to be just as exclusive, yet at a fraction of the price.
The BMW Cruise M Limited Edition bike comes in the same Long Beach metallic blue finish as its four-wheeled sibling. It also uses carbon-fibre and aluminium in its construction for strength without adding unnecessary weight.
It even has hydraulic disc brakes front and rear. But, unlike the M2, this bike will be limited to just 1500 examples globally and each will cost €1400.
It might read like a simple marketing stunt, but while BMW might be better known for motorised transport — it has been building cars for 100 years and motorbikes for 93 years — 2016 will also mark the 60th anniversary of its bicycle business.
So the bike sits on lightweight 28-inch wheels and has a 30-gear system. The frame has been shaped so that the crossbar follows the contour of a motorbike's fuel tank and each section of the aluminium frame has been welded in a way that the finished result looks like the bike has been pressed or moulded out of a single sheet of metal.
Every bike built will also arrive with a plaque detailing its limited edition status and which of the 1500 examples it is.