The new Fiat 500L is the subject of a humourous new rap film celebrating the realities of motherhood.
The edgy interpretation of everyday family life follows a stylish young mother around her home while she raps about the reality of her life after the arrival of children. It's a no-holds-barred portrayal of the challenges women face as they grapple with their new maternal role.
The film was inspired by some of the comments made in research groups undertaken by Fiat earlier this year. When discussing their lives, mothers demonstrated the desire to retain their sense of style and modernity while tackling family challenges.
The answer to many of those challenges can be found in the new Fiat 500L, the newest addition to the Fiat 500 family, which will launch soon. It is aimed squarely at style-conscious young families looking for a vehicle that meets their practical needs and reflects their personality.
With five doors and 400 litres of boot space, the Fiat 500L is substantially larger than the Fiat 500 city car but shares the smaller car's looks and numerous personalisation options, making it a good choice for stylish young parents who want an attractive car that works for their new family.
"We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.
"We hope that by dramatising the reality of becoming a new mum in this way, we will raise a knowing smile from mums everywhere, and we are sure that they will recognise how the Fiat 500L can bring a touch of glamour into their family's lives."