Tired of silly adverts showing a team of tiny 'elves' cleaning up your engine or other similar inane metaphors?

It seems that oil experts BP Lubricants UK felt the same. So they called on South African talent in the form of Ogilvy Cape Town to create a prestigious international celebrity TV shoot.

The agency used footballer Cristiano Ronaldo for a commercial - set to be flighted across the world from September this year. The commercial emphasises both Ronaldo and Castrol oil's ability to perform under extreme conditions.

What's more, it's fun, stimulating and is a wonderful move away from the dreary drudge that assumes motoring consumers are a bunch of fools that couldn't tell a wheel nut from a windscreen wiper.

Ogilvy Cape Town managing director Gavin Levinsohn says Ronaldo was a natural choice as brand ambassador for Castrol.

Ogilvy Cape Town executive creative director Chris Gotz said of Ronaldo: "He drives his performance in the game to the edge and delivers the critical moment that sets him apart from all the others in his field.

"His level of preparation and performance ability whilst operating on the edge is the metaphor that we apply to an engine driven in extreme and trying conditions using Castrol’s Liquid Engineering EDGE."

The ad was shot in several locations; a desert scene was filmed in the Richtersveld, Namibia, shots set in Manchester and the remainder of the commercial were filmed in and around the Cape Western Province because it's the perfect fit to find all extreme weather conditions.

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