Rolls Royce has unveiled its latest development: the Ghost. The car was first seen at the Geneva motor show and is unchanged from the concept.

Rolls Royce is all about luxury and comfort and this model is no exception. It features metres of leather, chrome detailing, "violin key" switches, frosted instrument dials, and wood trim.

Other conveniences include four-zone, climate control and individual lounge seating with massage, heating, and cooling.

Lambswool floor mats, a panorama sunroof, veneered picnic tables, and a cooler box with champagne glasses are also standard equipment.

The entertainment system offers a theatre configuration that includes two, 9.2-inch LCD screens (mounted in the backs of the front row) and a six-disc, multimedia player.

Driver aids and technology are also of the highest order, with systems such as night vision cameras mounted on the front, rear, side and top.

The remaining gadgets are standard for a luxury car: Heads-up display, a lane departure warning system, high beam assistance and cruise control.

The Ghost isn't short on power. A brand new 6.6-liter, turbocharged V12 engine delivers 420kW and 780Nm of torque. Backed up by an eight-speed, automatic transmission, the Ghost accelerates from 0-100km/h in 4.9 seconds and is limited to a top speed of 250 km/h.

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