Ford says the new Fiesta delivers large car quality in a small car and is designed to exceed the highest expectations of customers downsizing from larger vehicles.
"The new Fiesta takes craftsmanship and ergonomics to the next level in the small-car segment, and will shift customer perceptions of what a small car should deliver," said Ernst Reim, chief interior designer, Ford of Europe.
The new Fiesta face is dominated by a trapezoidal front grille, and bracketed by laser-cut headlamps with daytime running lamps that use LED technology. It features a power-dome bonnet design and is offered with 17-inch alloy wheels. The new Fiesta will be available in a range of vibrant and dynamic colours, including new Copper Pulse, Hot Mustard and Candy Blue.
Ford has relocated the electric window switches and interior door handles in the new Fiesta. A full leather-rim steering wheel is offered. The new Fiesta features a high-gloss finish for the upper instrument panel that flows to the lower centre console and is replicated in the door panels. A satin-chrome detailing finish is also offered along with Ford's signature Ice Blue lighting to illuminate dials, switches and displays.
New seat fabrics and designs are offered with high-quality leather, partial leather, comfort fabric and sport fabric trims. Eye-catching new patterns and textures including highlighted stitching also add to the vibrant new interior ambience, while additional supporting bolsters improve comfort.
The Fiesta also offers new and improved storage features. A concealed load space is introduced beneath the boot which has an adjustable floor height to simplify loading and unloading heavy items; a new central arm-rest also provides additional storage; and the door pockets are larger and more practical.