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Cell-phones have become prevalent in society throughout the years. As new apps and new models are being released, it makes life more convenient. The verb “to Uber” has entered our vocabulary and mobility is a breeze with GPS apps says Western Cape Government. WhatsApp has also become a fast, easy communicative tool, which has contributed largely to distracting drivers.
As much as technology has become favourable within society, the use of cell-phones has increased the rate of road accidents, involving distracted driving. The Western Cape transport department’s drunk driving advertisement caused much uproar after being labelled as a “coloured stereotype”. However, in further efforts to curb negligent road behaviour, the department has taken a step further by employing the #SafelyHome campaign.
According to Western Cape Government, Discovery Insure developed an application that tracks driver behaviour, including cell-phone use. They have also been able to prove just how closely poor driving safety skills and likelihood of crashing correlates with cell-phone use.
Although many people argue for the concept of multi-tasking, the National Safety Council outlines that “brain activity in the areas that process moving images decreases by over 33% when we are talking on our phone” says Western Cape Government. It means that motorists effectively become partially blind when using cell-phones while driving.
[WATCH]: #ItCanWait campaign