Triumph and TAG Heuer (the Swiss watch manufacturer) have partnered to a one-of-a-kind "Bonneville Heuer", inspired by actor Steve McQueen, who was famously linked to both brands.

McQueen might be best remembered for his fence-jumping stunt in The Great Escape or his role in Le Mans, which featured a 'co-star' in the form of a Porsche 917 K.

It is this car that inspired the TAG Heuer Bonneville’s blue and orange paint scheme and the fact that McQueen wore a TAG Heuer Monaco watch in that movie made it all the more perfect for TAG to celebrate the 40th anniversary of the timepiece.

The idea to create a vintage-style bike and McQueen apparel were driven by the Great Escape.

Triumph head of brand communications Neil Morley said: "We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year.

"We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration."

The special Bonneville was unveiled in Paris by 2008 F1 world champion and TAG Heuer brand ambassador Lewis Hamilton.

The Triumph Bonneville was born in 1959 to recognize Johnny Allen's land speed records at the Bonneville Salt Flats. It was an instant hit in America and the UK, and 50 years later continues to be one of Triumph's most iconic motorcycles. Despite its classic appearance, the new Triumph Bonneville motorcycles feature state-of-the-art design and performance.

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