Chrysler South Africa (CSA) is joining forces with PinkDrive in support of Breast Cancer Awareness.
CSA is sponsoring a Jeep Wrangler wrapped in digital pink camoflague for the cause. The pink Jeep will make an appearance at numerous events taking place throughout South Africa from September 2011, which includes media launches, sports events, high coffees, a lunch and a "Shout for Cancer" Concert.
CSA said in a statemetn that "in this important year of Jeep’s 70th Anniversary, participating in causes as vital as PinkDrive reiterates Jeep’s community involvement".
The pink Jeep can be followed on:
• Twitter - @ThePinkDrive
Cause Marketing Fundraisers (CMF) is a non-profit organisation and, through the PinkDrive campaign, is committed to improving breast cancer awareness, education, and providing and offering services to women across South Africa. Particularly to those who do not have access to information on breast health.
PinkDrive has two mobile breast units, an education unit working in approximately 80 community health centres in Gauteng and a mammography unit, which operates at 3 community health centres in the Cape Town area under the Tygerberg Hospital jurisdiction.
PinkDrive aims to:
- Provide affordable, convenient mammography services to women in the private and corporate sectors; and
- Provide free scanning and education to disadvantaged communities via local clinics, community health centres and specified hospitals with no oncology facilities.