Husqvarna Motorcycles, a BMW Group company, has announced that CMH Marine and Leisure will be the new official importer and distributor for South Africa, Namibia and Lesotho.
"South Africa is one of the most important future markets for Husqvarna Motorcycles; having CMH as a partner is a great opportunity for us to develop and expand the Husqvarna network giving our customers premium support and service," declared Max Kalbfell, Sales And Marketing Manager of Husqvarna Motorcycles.
Rob Holder, General Manager, BMW Motorrad SA, has declared his support for the agreement between Husqvarna and CMH.
"I am confident that the Husqvarna brand will make a substantial impact in the South African motorcycle market and wish Husqvarna Motorcycles every success for the future. I would also like to take this opportunity to congratulate CMH Marine and Leisure on being awarded the Husqvarna franchise for South Africa," Holder said.
Fred Fensham, General Manager, CMH Marine is enthusiastic about the agreement signed
"The excitement of expanding our leisure division with such a quality brand is huge for us, and will complement and endorse our current business. With this link to the leisure market in SA, and an understanding of the trends, dealer network and support structure required to launch and grow the Husqvarna Motorcycles brand in SA, the future growth and establishment of the brand is very exciting."
The launch date has been set for 26 July 2012 and will include a full roll-out of a new and high-profile dealer network covering all the major centres in SA.