If you were expecting to see photographs of scantily clad models draped over new cars at the Brussels Motor Show, prepare to be disappointed.
Manufacturers have been warned to tone down their use of "hostesses" at the show, which will take place from 11-20 January, after "lewd behaviour" by some male visitors at last year's event.
Belgium's Equal Opportunities Minister Joelle Milquet criticised the use of women for advertising purposes in a letter to the show's organisers.
"A motor show is a place where you go with your family... we have to question the stereotypes we are passing on to children and young adults," Milquet wrote.
Febiac — the Belgian car federation that runs the annual event — said that it had passed along the message to the carmakers.
"We asked them to be responsible and sensible and we hope that everything will go well," said a Febiac spokesperson, according to Reuters.
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